We are New England’s leading multicultural marketing and consumer engagement firm, with deep experience leading health campaigns at the state, corporate and nonprofit level. Our services for the Massachusetts Health Connector led to record results, including a more than 50% increase in new memberships in targeted communities. Our services help ACOs find, engage, validate, retain and grow their attributed and aligned ACO membership.
We can leverage a multi-pronged strategy that includes: Design of culturally-sensitive communication materials in eight languages; Community engagement services; Qualitative research including multilingual focus groups and development of brand incentive programs; Trainings for staff to help them understand the access needs of their consumers; and community outreach and recruitment to fill patient and family advisory boards with diverse and engaged members.
This TA Vendor has an Off the Shelf TA Project. Browse Off the Shelf TA.
WHAT MAKES THIS VENDOR UNIQUE
- The U.S. Small Business Administration named ASG the state’s 2017 Minority-Owned Business of the Year for pioneering the field of multicultural marketing and consumer engagement.
- Our team has decades of experience working for government, nonprofit and heath provider organizations in Massachusetts, including: the Office of the Governor, the Executive Office of Health and Human Services, MassHealth, the Massachusetts Office of Refugees and Immigrants, Steward Health Care, CeltiCare Health, the Massachusetts Coalition for Suicide Prevention, and numerous community health centers and non-profit human service providers across the Commonwealth.
A SUCCESSFUL TA EXPERIENCE
We serve as a prime vendor to the Massachusetts Health Connector for multicultural consumer engagement and has helped enroll more than 100,000 new members during the last two Open Enrollments, leading to record increases in memberships.
The statements in this document are made solely by Atchipelago Strategies Group. No statement in this document should be construed as an official position of or endorsement by Abt Associates Inc. or the Massachusetts Executive Office of Health and Human Services.
ABOUT ARCHIPELAGO STRATEGIES GROUP
Archipelago Strategies Group (ASG) was founded by Latina marketing expert Josiane Martinez in 2013 with a vision of helping organizations connect with diverse audiences through ‘marketing with purpose’. Since its founding, ASG has served more than 100 clients in the government, corporate, and nonprofit sectors in Massachusetts, both nationally and internationally. ASG specializes in marketing to influence individual behavior, focusing on serving clients and campaigns that help all communities grow and thrive. ASG has used this mission to help increase access to health care, education and economic opportunities for residents of Massachusetts and beyond.
ORGANIZATION FUN FACTS
- Our commitment to diversity extends to their own staff, with a team comprised of more than 80 percent minority and women employees.
QUOTES FROM CLIENTS
“Partnering with Archipelago Strategies Group, we made significant inroads in ethnic media across a broad spectrum of languages: Spanish, Portuguese, Chinese, Haitian Creole, Vietnamese, Polish and Khmer. We also expanded our on-the-ground grassroots efforts, visiting churches, barbershops, ESL classes and other locations. In the communities we targeted, our new enrollments increased 52% over last year. That’s what outreach does when you reach into the communities that you are really attempting to address” -Client, Executive Director