ASG is New England’s leading multicultural marketing and consumer engagement firm, with deep experience leading health campaigns at the state, corporate and nonprofit level. ASG’s services for the Massachusetts Health Connector led to record results, including a more than 50% increase in new memberships in targeted communities. ASG’s services help ACOs find, engage, validate, retain and grow their attributed and aligned ACO membership.
ASG can leverage a multi-pronged strategy that includes: Design of culturally-sensitive communication materials in eight languages; Community engagement services; Qualitative research including multilingual focus groups and development of brand incentive programs; Trainings for staff to help them understand the access needs of their consumers; and community outreach and recruitment to fill patient and family advisory boards with diverse and engaged members.
WHAT MAKES THIS VENDOR UNIQUE
- The U.S. Small Business Administration named ASG the state’s 2017 Minority-Owned Business of the Year for pioneering the field of multicultural marketing and consumer engagement.
- ASG’s team has decades of experience working for government, nonprofit and heath provider organizations in Massachusetts, including: the Office of the Governor, the Executive Office of Health and Human Services, MassHealth, the Massachusetts Office of Refugees and Immigrants, Steward Health Care, CeltiCare Health, the Massachusetts Coalition for Suicide Prevention, and numerous community health centers and non-profit human service providers across the Commonwealth.
A SUCCESSFUL TA EXPERIENCE
ASG serves as a prime vendor to the Massachusetts Health Connector for multicultural consumer engagement and has helped enroll more than 100,000 new members during the last two Open Enrollments, leading to record increases in memberships.
The statements in this document are made solely by Atchipelago Strategies Group. No statement in this document should be construed as an official position of or endorsement by Abt Associates Inc. or the Massachusetts Executive Office of Health and Human Services.
ABOUT ARCHIPELAGO STRATEGIES GROUP
Archipelago Strategies Group is New England’s leading multicultural consumer engagement consultancy and a minority-owned business. ASG specializes in multicultural marketing, advertising, public relations and community engagement. ASG’s mission is to help organizations succeed in today’s changing world by bridging cultural-divides and communicating with diverse audiences in eight languages. Based in Boston with staff across Massachusetts, ASG’s awarded team has decades of combined experience working with organizations like: Massachusetts Health Connector, CHCs, MCOs, CPs and MassHealth.
ORGANIZATION FUN FACTS
- ASG’s commitment to diversity extends to their own staff, with a team comprised of more than 80 percent minority and women employees.
QUOTES FROM CLIENTS
“Partnering with Archipelago Strategies Group, we made significant inroads in ethnic media across a broad spectrum of languages: Spanish, Portuguese, Chinese, Haitian Creole, Vietnamese, Polish and Khmer. We also expanded our on-the-ground grassroots efforts, visiting churches, barbershops, ESL classes and other locations. In the communities we targeted, our new enrollments increased 52% over last year. That’s what outreach does when you reach into the communities that you are really attempting to address” -Louis Gutierrez, Executive Director, Massachusetts Health Connector