Engaging the Hard to Reach via Facebook (For ACOs only)
When it comes to choosing a consumer engagement platform, Facebook is still one of the best ways for ACOs to reach target audiences. Whether you are new to Facebook consumer engagement or have begun but want to know more about targeting your materials or your posts, this is the course for you. Prior to the course, a brief survey assessment will be sent to gauge the participants’ level of experience and tailor the content accordingly.
The curriculum for ACOs includes:
- An overview of Facebook engagement features
- Members segmentation using geography and language
- Examples of successful consumer engagement campaigns for ACOs
This training will bring a cohort of participants together for a live webinar session on a variety of topics including understanding your target audiences, strategies to engage hard to reach demographics, developing targeted messages and materials, preparing for media interviews or learning how to create successful events using Zoom or Facebook LIVE.
To ensure that we address your organization’s needs during the sessions, a brief assessment survey will be sent prior to the session that will allow us to tailor the content.